Citizens United is an organization dedicated to restoring our government to citizens' control. We pride ourselves on being vigorous defenders of your views and we achieve results using a variety of tools. Citizens United produces some of the most hard-hitting and influential television commercials, web advertisements, and documentaries available. These products delve deeply into the issues that matter most to the future of our country, striking a chord with people that helps awaken them to the importance of a limited government, individual responsibility, free market economy, and traditional American values.
Citizens United television commercials, web advertisements, and documentary films are shown to a wide range of Americans, each audience selected based on the desired outcome, to maximize the impact of each dollar we spend. Distribution channels used include online DVD sales, telephone DVD sales, direct mail DVD sales, television and internet advertising, Netflix, billboard ads, earned media, television appearances, newspaper op-eds, and much more. Each production piece has its own distribution plan that has helped hundreds of thousands of Americans see the important messages our award winning productions carry.
Television Commercials
Citizens United is able to run targeted commercials that help fight for the principles that make our nation great. One effort Citizens United ran was a series of television commercials shown across the state of Iowa. The commercials advertised our film Fire from the Heartland, telling Iowans of the importance of conservative principles and principled female conservative leaders like Clare Booth Luce, Phyllis Schlafly, Ann Coulter, Michele Bachmann, and Michelle Malkin. These commercials not only help get viewers to buy our films, it helps Americans learn what policies are best for our country's future.
Web Advertisements
Web ads, like our 800-pound gorilla in the room (our national debt), have helped shape the debate on the issues that matter most to conservatives.
Citizens United Documentary Films
Citizens United documentaries are produced in house by a production team that rivals many in Hollywood. The awards for and occasional controversy surrounding our films speak to their quality, reach, and impact. Here are some of our better-known titles.
Hillary: the Movie
The movie that led to the U.S. Supreme Court case, Citizens United v. Federal Elections Commission. The case has been heralded as the greatest free speech victory of the last decade.
Ronald Reagan: Rendezvous with Destiny
Silver Remi Award at Worldfest: Houston International Film and Video Festival
Described by the Washington Times as a "...90-minute documentary (that) reminds us of the charismatic power and extraordinary educational capabilities Mr. Reagan brought to the presidency."
Border War
Silver Remi Award at Worldfest: Houston International Film and Video Festival
Perfect Valor
Best Documentary at the GI Film Festival; Major Norman Hatch Award at the Marine Corps Heritage Festival
Nine Days That Changed the World
Gold Camera Award at the U.S. International Film Festival
Silver for Religion/Spirituality category and Bronze for History/Biography category at the Telly Awards
People's Festival Award at the JPII International Film Festival
Gold Special Jury Remi Award at Worldfest: Houston International Film and Video Festival
Greta Van Susteren from Fox News' On the Record with Greta Van Susteren: "It's a great movie. It's fascinating, and it's also a piece of history."
Fire from the Heartland
Rep. Thaddeus McCotter calls Fire From the Heartland "...required viewing for anyone honestly interested in the roots of the Tea Party phenomenon and the future of American conservatism."
Human Events says Fire from the Heartland "shows conservative women for what they truly are: capable, powerful, strong and diverse women."